Visual Arts - The Light Programme Essay Example | Topics and Well Written Essays - 2000 words

Visual Arts - The Light Program - Essay Example To comprehend the impact of this cutting edge innovation to the current society, and how it had affected a few past levels, there ought to be a comprehension on how it was found. Verifiable Development of Television History and advancement of the TV was propelled by a chain of endeavors to build up the gadget. It was contended further that so as to arrive at its full development, one innovator enhanced crafted by the other to pick up his motivation in the creation innovation. The TV creation initially got motivation from the improvement of the telephoneoscope by Thomas Edison. The contraption uncovered an innovation that empowered pictures and sounds delivered to be transmitted to a different area that was not the underlying transmission territory. The gadget utilized a wire to transfer the sounds uncovering the pictures through electric camera-obscura. This denoted the beginning of the principal gadget to transmit sound and pictures simultaneously. Edison had made the underlying adv ance towards imagining a light message machine (Smith and Paterson, 1998, 10). In spite of the fact that he didn't legitimately partake in the development of the current set known at present, this gadget incredibly roused a chain of innovations that in the long run impacted the TV. Zworyki however his guide Rosing later did investigates Braun’s cathode-beam cylinder to endeavor the creation of a TV. His endeavors at Westinghouse in 1923 fizzled as he did insignificant to persuade his bosses on the significance of this development. Through Sarnoff, Zworyki got the subsidizing he had wanted to build up the iconoscope in 1929; this gadget was developed with the capacity to examine pictures. In 1939, he was offered recompense to have the option to transmit pictures and sound simultaneously where he gained significant ground in the field discovering rivalry from different designers like Philo Farnesworth. Farnesworth was an imaginative innovator of the time who had no financing ho wever his plans to oversee his longing of building up the set. He later saw improvement in his creation as he got monetary guide from Californian businesspersons to elevate his aspiring want to create TV. By 1927, he effectively figured out how to transmit splotches of light from the camera tubes he had concocted. Despite the fact that not so much fruitful, his technique to hand-off pictures delivered a not satisfactory item yet thusly demonstrated that his idea would be effective with appropriate turns of events. The advancements made were extraordinarily disabled by World War II that saw the take of the development procedure. The procedure to progress on the innovation that these two designers made discovered significant lifts throughout the years and provoked the advertising of the plan to the world. The promoting procedure, in 1939 led by Sarnoff extraordinarily changed individual’s point of view into tolerating the new correspondence contraption. He had figured out how t o bring the set into the market making benefits through acquisition of the sets by most America families. Sarnoff saw the significance to have TV for singular amusement and to help the organizations of the vendors as it gave a stage to publicize their items. This improvement later provoked different advances to the set by the â€Å"Radio Corporation of America† RCA, Sarnoffs’s organization finishing the TV known directly. Significant Developments and impacts of Television Ever since its innovation, the TV

A comparison of the Ideas of William James and the Teachings of Christ Essay

William James had a sharp understanding about various scholarly and mental dealings. He was a prepared clinical specialist yet he exceeded expectations in the field of theory and expounded massively on his musings and thoughts. Sober mindedness, Meaning of Truth as a Sequel to Pragmatism, Pluralistic Universe, and Varieties of Religious Experiences are considered as the major philosophical premises proposed by William James. The thoughts of Pragmatism request trustworthy thoughtfulness regarding comprehend. According to William James, the importance of a thought or a recommendation or an idea lies in its detectable commonsense results. Thus the thought under suggestion must display this nature of direct down to earth results. He accepts that an idea or a thought should consistently be founded on the verity of confidence. He composes: â€Å"A actuality [may] not come at all except if a starter confidence exists in its coming†¦ Faith in a reality can help make the reality. † (James, â€Å"The Will to Believe†, 1897) Therefore trust and thought are now and again between dependent and may frequently stop to exist without one another. He opines that reality or misrepresentation of a judgment relies upon the acquisition of the desires that follow the judgment under inquiry. For a judgment to agree to this, one should be down to business [= as an issue of-fact] in his methodology towards the occasions which will be judged. We can likewise observe a differentiation between his musings when he continually sways among science and religion. The general confidence that strict encounters include a heavenly space, overall, is by one way or another remote to science. Be that as it may, to the individual person these remote things are available as their main impetus is confidence and not experimental assessment. James attempts to overcome this issue among science and religion. The contrast between the logical standards and strict convictions are woven to show up at a multipart thinking strategy which we can call as the â€Å"Science of Religion†. He expounded on this as follows: Religious experience, at the end of the day, unexpectedly and unavoidably causes fantasies, strange notions, authoritative opinions, statements of faith, and mystical philosophies, and reactions of one lot of these by the disciples of another. Recently, unbiased groupings and examinations have gotten conceivable, close by of the revilements and utter detestations by which the business between statements of faith utilized solely to be continued. We have the beginnings of a â€Å"Science of Religions,† supposed; and if these talks would ever be accounted a scrap like commitment to such a science, I ought to be fulfilled very. (James, The Varieties of Religious Experiences, Lecture XVIII) These considerations point towards that interminable inquiry of can there be a God who made this universe? A logical thinker, for example, James Williams, would state â€Å"Yes, there without a doubt must be an exact God who made this universe gave the outcomes are demonstrated or the relations established†. That, basically, is another condition of perplexity where the vision of distinguishing the ‘Cause’ and ‘Effect’ may stop to exist. Presently let us look at what unadulterated religion and strict considerations or methods of reasoning (sans James Williams! ) state about such perplexities of life. The Bible and the proclaiming of Jesus Christ and different strict establishments completely decay the option to address. They request supreme ‘surrender’ so as to get total ‘delight’. The lessons of Jesus must be cited here: â€Å"Therefore each and every individual who hears these expressions of mine and incorporates them resembles a savvy man who constructed his home on the stone. The downpour descended, the streams rose, and the breezes blew and beat against that house; yet it didn't fall, since it had its establishment on the stone. In any case, each and every individual who hears these expressions of mine and doesn't incorporate them resembles an absurd man who manufactured his home on sand. The downpour descended, the streams rose, and the breezes blew and beat against that house, and it fell with an incredible accident. † (Matthew 7:24-27) The lessons of Christ requests undeniable confidence in the powerful so as to achieve outright joy. This total joy or condition of opportunity is in all out complexity to what we have seen so far in the progression of William James’ thoughts. Anyway there is one likeness: That both the schools of contemplations consent to the way that humankind is something which, neither should be exactly examined nor practically acknowledged. The laws of both logic and religion curve and will in general merge at one lone point and this purpose of combination is steadily alluded to as ‘Kindness’. Truly, William James lived in the nineteenth Century. (January 11, 1842 †August 26, 1910) During this timeframe America was seeing the mechanical upheaval and began developing as the global force. It was likewise that period of the history when the nation was reeling under eventual outcomes of the Civil War and the worker strikes. The thoughts of William James were generally acknowledged from both laymen and educated people the same. The very ideas of ‘Pragmatism’, â€Å"Will to Live’, ‘Pluralistic Universe’ and ‘A Study in Human Nature’ were viewed as the new expectations in the midst of fierce occasions. Despite the fact that the elements of the contemporary society have changed limitlessly, I despite everything feel some of James’ thoughts would be cheerily acknowledged. Prudent lopsided characteristics (Read: The Recession), and strict clashes (Read: Fundamentalists/Extremists) have rendered a feeling of negativity. The musings of William James will most likely be a break whenever comprehended and actualized determinedly. The canny appropriation is the key as James composes: â€Å"The specialty of being savvy is the craft of comprehending what to neglect. † (William James â€Å"The Principles of Psychology†, 1890) Let us trust better sense sways the mankind and the contemplations of William James direct us through the testing times. References William James, â€Å"The Will to Believe†, 1897 William James, The Varieties of Religious Experiences, Lecture XVIII Bible, Matthew 7:24-27 William James â€Å"The Principles of Psychology†, 1890

Wake the Sleeper free essay sample

Wake the Sleeper A large portion of the neighborhood groups in the Philadelphia, Pennsylvania zone are very skilled. To begin my unsigned band surveys, I figured why not a band that I know, and love! Wake the Sleeper is an incredibly stunning band. From their vocals down to theyre drumming, everything about this band is remarkable. After an extensive stretch of quietness from this gathering, they have again ascended, with a couple of substitutions of individuals, and are back and better then ever previously! In the event that youve never knew about this band as of not long ago, realize that the best method to be acquainted with any band is to see them perform live, and this is no special case with Wake the Sleeper. Despite the fact that the chronicles on their MySpace are awesome, nothing beats really observing them perform. On the off chance that you might want more data on Wake the Sleeper, at that point please visit www.myspace.com/wakethesleeperpa. This is their MySpace, and furthermore where youll discover any data you may need, and you will likewise have the option to them.

Research Proposal on Business Strategy - Free Essay Example

Research proposal on business strategy Abstract Strategy and strategic planning is very important to maintain a business in a good way. It helps to be topper in the market. Mission, vision, goal, objective, and core competencies got new life through strategic planning. Ansoffà ¢Ã¢â€š ¬Ã¢â€ž ¢s growth matrix, space matrixes are one of the factors that is needed to create strategic planning. So this thing is essential to flight in the market with quality and value for money product Introduction The success of a company depends how the management drives the company. Without making a good and efficient strategy it is impossible for a company to carry out their business successfully. The more efficient the strategies are of a company are the chances or probabilities are higher to see the face of the success. As mentioned that every business needs strategies which can be for long time or short time. Without strategy ità ¢Ã¢â€š ¬Ã¢â€ž ¢s not possible for any business to exist. Nowadays with the changing world it has become very tough for the companies to compete with their competitors and keep themselves alive in the market. With the changing world the tool of strategies has also been changed. It helps the businesses to do it in a more efficient ways nowadays, which was not possible before. Here on the report we will see how the business strategies of different companies are helping the businesses to run more efficiently and successfully. Organisational overview à ¢Ã¢â€š ¬Ã‹Å"à ¢Ã¢â€š ¬Ã¢â€ž ¢ICI Bangladesh Manufacturers Limited was a subsidiary of world renowned multinational ICI Plc and was a listed public limited company under Dhaka Stock Exchange. In 1992 ICI Plc divested its shareholding through a management buyout and the company name was changed from ICI Bangladesh Manufacturers Limited to Advanced Chemical Industries (ACI) Limited. ACI Formulations Limited, a subsidiary of ACI, became a public listed company through direct listing. ACI has diversified into four major strategic business divisions which include Health Care, Consumer Brands, Agribusinesses and Retail Chain.à ¢Ã¢â€š ¬Ã¢â€ž ¢Ãƒ ¢Ã¢â€š ¬Ã¢â€ž ¢ The Process of Strategic Planning Our Mission Mission of a company tells us about an organisation purpose, why do they exist and the reasons for existing. It also defines who your customers are, identify the products which you will serve and in which area you want to operate. à ¢Ã¢â€š ¬Ã…“ACIà ¢Ã¢â€š ¬Ã¢â€ž ¢s mission is to enrich the quality of life of people through responsible application of knowledge, skills and technology. ACI is committed to the pursuit of excellence through world-class products, innovative processes and empowered employees to provide the highest level of satisfaction to its customersà ¢Ã¢â€š ¬Ã‚ . ACI mission is to satisfy the customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s needs by providing better quality products to their customers. They also want to enrich their customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ needs through their knowledge, skills, and technology. Our Vision A vision can be defined as an image of the future which a company wants to create. A companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s vision is all about their future plans with aims and objectives. à ¢Ã¢â€š ¬Ã…“To realize the mission ACI will: Endeavour to attain a position of leadership in each category of its businesses. Attain a high level of productivity in all its operations through effective and efficient use of resources, adoption of appropriate technology and alignment with our core competencies. Develop its employees by encouraging empowerment and rewarding innovation. Promote an environment for learning and personal growth of its employees. Provide products and services of high and consistent quality, ensuring value for money to its customers. Encourage and assist in the qualitative improvement of the services of its suppliers and distributors. Establish harmonious relationship with the community and promote greater Environmental responsibility within its sphere of influenceà ¢Ã¢â€š ¬Ã‚ . ACIà ¢Ã¢â€š ¬Ã¢â€ž ¢s vision is to be the leader in the industry, by providing better quality and also by providing reasonable price. Our Objectives Objective is a specific result that a company aims to achieve by using their resources within a time frame. Objectives of the company are more specific. Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s mostly about companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s all planning and strategic activities. ACI also have some objectives like other companies. Their strategic objective is to increase market share and capturing market leading position by providing good quality and being honest. Their functional objective is to work on department wise. Then the individual objective of ACI is to work on their particular department like promotional departments work is to advertise the product more attractively to influence the customers. Our Goal Goal is something which leads a company to its success. Along with companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s mission, vision, objectives etc, it is also a part of them. Every company wants to achieve it. ACIs goal is to provide harmless aerosol with good quality in low price to their customers. Core competence Core competencies are major strengths or strategic advantages for a company. It is mixer of expertise and technical abilities that a company has which creates a competition in the business market. It helps a company to be unique from others and it is quite tough for other companies to copy it Factors That Need to Create any Strategic Plan Strategic thinking Is the mental process of an individual which is applied to achieve a goal or to achieve a success. In organizations strategic thinking is mainly done by the top management. It can be done by an individual or by a group which is more effective then the individual because group strategic thinking helps to share ideas. Top managers and chief executives are basically responsible for this work. Strategic thinking can create competitive advantages, which will benefit the organization. Competition Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s the contest of being better by a person or organization through competing with others. For organizations competitions are mainly for capturing more customers by making lower the price, keep the treed secrets, providing better quality etc. Customer needs Customer has some needs from the organizations and those are service, price, quality, action and appreciation Service à ¢Ã¢â€š ¬Ã¢â‚¬Å" Customer always want better services from the organization whatever they purchase. If the customer faces any problem with the product or service, they want the problem to be solved early. Price à ¢Ã¢â€š ¬Ã¢â‚¬Å" Customer always want the product in low or reasonable price. Price is a very important factor for any organization because customer buys the product if the price is comfortable for them. Quality à ¢Ã¢â€š ¬Ã¢â‚¬Å" Customer always want better quality product from the organization. If the product quality is better, customer do not think about the price and the product should be durable and comfortable for the customer. Action à ¢Ã¢â€š ¬Ã¢â‚¬Å" Organization should response on the customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s objection or any kind of problem and the problem should be solved immediately. For the action the organization can provide after sale service through which the organization can response to the need for action. Appreciation à ¢Ã¢â€š ¬Ã¢â‚¬Å" Organization should appreciate the customers through which the customer can feel valuable. Organization appreciates the customers by welcoming, saying thank you. They can be also appreciated by recognizing through this the customer can become permanent for the organization. Ten think organization need to know about their customers Who they are: To find out or identify the customers, gender, age, marital status and occupation. And if the organization is doing b2b business then the organization should identify the size and kind of business. What they do: Organization should identify the customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s occupation and interest. Why they buy: Organization should identify why the customer buy their product or service. It will help the organization to match the customer needs with their products. When they buy: If the organization can understand when the customer will buy the product, and if the organization can provide the product at that time there is a huge possibility for success. How they buy: In todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s world customer buy the product or service through web site or face to face and the organization should understand the buying pattern of customers through which they can be benefited. How muc h money they have: If the organization can understand the financial situation of customer, it will be helpful for the organization to provide the product or service based on the customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s affordability. What makes them feel good about buying: If the organization can understand the feelings of the customer, it will help the organization to serve according to their preference. What they expect of you: If the organization can satisfy the customers expectation there will be possibility of repeat business. What they think about you: Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s very important for the organization to understand what the customer thinks about them. What they think about your competitors: If the organization can understand what the customer thinks about their competitors, it helps to create competitive advantage and also to stay ahead from the competitor. Competitive advantage Competitive advantage is a very important factor for any organization. Basically comparative advantage is the benefits or advantage given by the organization then the competitors. It helps to stay ahead and in better position than the competitors. It can be create by providing low price, better quality etc. through competitive advantage an organization can capture more customer which will increase the sale and profit. Competitive advantage can be two types 1-Comparative advantage 2-Differential advantage Comparative advantage: ità ¢Ã¢â€š ¬Ã¢â€ž ¢s a cost advantage, which means the organization is providing the product or service in low price compare to their competitors. Differential advantage: It means the organization is providing the products or services which are different in quality (better quality) then the competitors. Ansoffà ¢Ã¢â€š ¬Ã¢â€ž ¢s growth-vector matrix Market penetration: It means existing product in existing market. Product development: It means new products in existing market. Market development: It means ex isting product in new market. Diversification: It means new product in new market. Planning system Top down planning: It means strategy or the plan are made by the top management and the then its send to the lower level for doing the activities according to the strategy or plan. Bottom up planning: Here the strategy or plan is taken by the lower level and then send it to the higher level management for the approval, so that the lower management can work based on their strategy. Behavioral approach It is mainly about the relationship with each other, behavioral approach basically about the social, political and cultural situation of an organization. there are four factors. Problem awareness- Sometimes in organization problem arises, like the management provides such work to the employees which they are not able to do. At that time there is a possibility of raising problems. Problem diagnoses: In this situation the managers try to identify the problems by analyzing or going insight the problem. Solution search: Here the manager tries to find out the solution of the problem by consulting with others. Memory search à ¢Ã¢â€š ¬Ã¢â‚¬Å" To use the solution witch was used before. Passive search à ¢Ã¢â€š ¬Ã¢â‚¬Å" Wafting for the solution. Solution selection: To select the appropriate solution Eliminate unacceptable plan- To ignore unnecessary plans. Endorsement à ¢Ã¢â€š ¬Ã¢â‚¬Å" To ignore lower employees for taking any decisions. Evaluate the effectiveness of techniques used when developing strategic business plans. Boston consulting group (BCG) Bruce D. Henderson created BCG matrices in 1970 to understand or identify what kind of resources and finances need to be used for the organization. BCG matrices help the organization for applying appropriate strategy through which they can identify the performance of the organization. BCG Matrix BCG matrix Stars: In star the market growth and market share is very high which means the organization in leading position because of the high market share they are able to utilize much investment in business. Cash cow: In cash cow the market share is very high and the market growth is very low. Here the organization have more money compare to their growth. Question mark: In question mark the market share is very low and the market growth is very high, they do not have much cash for that they are not able to invest. Dogs: In dogs market share and market growth is very low, usually the businesses those are in decline stage fall in dogs. As they do not have much cash so they are not able to invest. Space matrix Management usually use space matrix to analyze the organization, it helps the organization to identify the appropriate strategy or decision it needs. Through space matrix organization cam understand its current situation, it also helps which strategy the organization should follow: Conservative, aggressive, defensive or competitive. Space matrix suggests the organization for different issues: Financial strength, industrial strength, competitive strength and environmental strength. Internal strategic dimension Financial strength: here all the financial factors are included such as ROI, liquidity, working capital and cash flow. In financial strength one is the worst and six is the best variable. Competitive advantage Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s when an organization is providing advantages to the customers then the competitors. In competitive advantage -1 is the best and -6 is the worst va riable. External strategic dimensions Industry strength- industrial strength helps the organization to develop through growth potential, profit potential, and financial stability. In this strength 1 is the worst and 6 is the best variable. Environmental stability Environmental stability is the situation of the market where the technological changes, inflation, demand variability, price range of competitive products, risk of the industry, barriers to enter or exit the market are included. Here -1 is the best and -6 is the worst variable. Space matrix Conservative strategy Here the market share and market growth is very low which means the organization is in dog position and the organization is also very weak, for avoiding this position the organization can create competitive advantages or they can target niche market. They can also go for diversification. In this situation they should avoid market penetration, product development and market development. Ag gressive strategy The organizations economic concision is good which means they can create competitive advantage through their economical strength. In aggressive strategy the organization can use backward integration and forward integration. Backward integration is about vertical integration where the supplier will be eliminated. Through backward integration the organization will be beneficial and can make more profit. Forward integration is also about vertical integration where the distributor will be eliminated, it also helps the organization to make more profit. Defensive strategy Here the organization have less competitive product and they also have less financial strength for that they need to improve internal weakness and avoid external threads. Competitive strategy In this strategy the organization is in good situation where they can create competitive advantages. They also have a financial weakness because of the environmental instability. Conclusion Strategy is very much essential for any business, without a proper and appropriate strategy a business cannot be able to run successfully. Strategy helps the employees to work based on it, through which they can understand their role. Strategy is basically not for long time, it depends on the demand of the situation because every strategy is not appropriate for every situation. Usually the top management makes the strategy for the organization and lower management follow that strategy. In todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s world an organization cannot fight against competitors without an appropriate strategy. Therefore in this research proposal, it is proven that an organization definitely needs strategy to run. Reference Riley, P R, 2011.Business Strategy. 4th ed. new delhi: viva books. aci limited, (2000)company profile, https://www.aci-bd.com/corporate.php, 27/02/2013 aci limited, (2000)Mision Vision, https://www.aci-bd.com/mission-vision.php, 26/02/2015

I Remember An Exchange Between Two Board Members Essay

Acknowledge the problem. I remember an exchange between two board members. One member was frustrated with the direction the organization was taking. He told the other, â€Å"Just don’t worry about it. It isn’t that important.† Keep in mind what appears to be a small issue to you can be a major issue with another. Acknowledging the frustration and concerns is an important step in resolving the conflict. Honesty and clear communication play an important role in the resolution process. Acquaint yourself with what s happening and be open about the problem. Let individuals express their feelings. Some feelings of anger and/or hurt usually accompany conflict situations. Before any kind of problem-solving can take place, these emotions should be expressed and acknowledged. Establish guidelines. Before conducting a formal meeting between individuals, get both parties to agree to a few meeting guidelines. Ask them to express themselves calmly—as unemotionally as possible. Have them agree to attempt to understand each other’s perspective. Tell them if they violate the guidelines the meeting will come to an end. Be patient and take your time. Take time to evaluate all information. A too quick decision does more harm than good when it turns out to be the wrong decision and further alienating the individual involved. Avoid using coercion and intimidation. Emotional outbursts or coercing people may stop the problem temporarily, but do not fool yourself into thinking it is a long termShow MoreRelatedReflection Paper On Family And Marriage937 Words   |  4 Pagesnever changes. Families create new individuals that become contributing members of society learning social norms, methods of survival, and mating. Families are a unit that provides emotional, mental, and physical solitudes that rear us in the right directions; an example of this is that parents teach their children about responsibility by doing chores and are rewarded with allowances. 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The Science of Psychology Essay - 1122 Words

The Science of Psychology â€Å"Psychology is the scientific study of mind, brain and behaviour. Some of what you do learn may seem like ‘common sense’, or at least familiar to you because you are learning about topics in which you can relate to. However some things you may believe is true, but is incorrect. The way we know this is through the application of scientific methods.† Mark Leary suggests that the subject matter of psychology is much more familiar to most people than is the subject matter of physics or biology; we see behaviour all around us. Psychology would be an odd science of thought and behaviour if it only considered thoughts and behaviours completely foreign to people’s†¦show more content†¦An example of this is; one of the simplest rules of behaviour is that if you reward someone for doing something, they are more likely to do it again (the principle of reinforcement. How many people out there actually verbalise this rule and use it consistently? Certainly not the mother who rewards her child’s tired tantrum in the street by buying them a toy or a magazine, nor the person who showers their partner with attention and affection when they are having a jealous sulk at a party. If you take Milgram’s study of obedience, you can see that, the teacher obeyed the person with authority. If you met a policeman in the street and he asks you where you were the following night, because an incident happened and you may have been around the area or the time it happened, you would do as the policeman asks as he has more authority, so it may seem like common sense, as it is something you would see happening in everyday life. But Milgram’s study was a scientific experiment to see whether people would go as far as killing a person by authority. Also if you look at the surroundings and at how the experiment was set up it was all very scientific, based in a make-believe laboratory. 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Strategic Management and Information free essay sample

Assignment title Criteria reference To achieve the criteria the evidence must show that the student is able to: Task no. Evidence P1 explain different types of business information, their sources and purposes 1 M1 analyse different types of business information and their sources 1 D1 evaluate the appropriateness of business information used to make strategic decisions 1 P2 present complex internal business information using three different methods appropriate to the user’s needs 2 D2 evaluate the effectiveness of business information and its communication as key contributors to the success of an organisation, using examples to illustrate your points. 2 P3 produce corporate communications 3 P4 evaluate the external corporate communications of an existing product or service 3 P5 explain the legal and ethical issues in relation to the use of business information 4 P6 explain the operational issues in relation to the use of business information 4 M2 Analyse the legal, ethical and operational issues in relation to the use of business information, using appropriate examples. 4 P7 Outline electronic and non-electronic methods for communicating business information, using examples for different types of audience. 5 Learner declaration I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Learner signature: Date: Assignment brief Qualification Unit number and title Start date Deadline Assessor name Assignment title Task 1 (P1, M1, D1) You have been asked to carry out an audit on the types of information used within a business in order to report back to management on the range of information used, the ways in which it is used, and the appropriateness of information used in decision making. Write a report to show the results of your investigation into information in an organisation you have been given. In order to do this you should complete the following activities. Complete a table like the one below to show the types, sources and purposes of information used within the organisation. Try to include at least two examples of each type of information. (P1) Type of information Example Description Purpose Source Verbal Written On-screen Multimedia Web-based Where possible cross reference your example to evidence of this in your appendices, for example, a screenshot of web-based information or a copy of a letter. (P1) Purpose of information: updating knowledge; informing future developments; strategic direction; SWOT analysis; offering competitive insight; communicating sales promotions; inviting support for activities Sources of information: internal, eg financial, human resources, marketing, purchasing, sales, manufacturing, administration; external, eg government, trade groupings, commercially provided, databases, research; reliability of data sources Analyse the types of information by explaining the range of sources that they come from and explaining how they meet their purpose. Analyse how the different types of information work in relation to each other. (M1) Identify and explain two strategic decisions made by the business. Identify what information was used to make these decisions. Evaluate the appropriateness of the information used to make these decisions. (D1) Task 2 (P2, D2) You have been asked to attend a meeting to present the results of an investigation into the effectiveness of the sales and marketing of a particular product or service by the business. This includes the way in which information is communicated to the customer. You must prepare materials to be discussed and presented at the meeting combining different forms of information, for example, text, tables, charts and images from a range of sources. In order to do this you should complete the following activities. Choose a product or service offered by the business. Gather information from a range of sources that will help you look at key indicators of the sales and marketing performance of that product or service. (P2) Ask the following questions: How has it been marketed? How effective was the marketing? How does the business measure the effectiveness of its marketing? What are the sales figures? Provide a summary of your findings on one side of A4 to be distributed to employees prior to the meeting. (P2) Prepare a presentation to support your summary and give further explanation during the meeting. (P2) Evaluate the corporate communication which has been used to promote this product or service. (D2) Present a corporate communication document aimed at improving the sales of the investigated products or services. (D2) TASK 3 (P3, P4) Using the same organisation or any other of your choice, produce a corporate communication such as an advert, Poster or leaflet communicating information about the business or one of its products or services. Your proposed audience will be the businesses customers and potential customers. (P3) Find an example of a real external corporate communication from your selected business and evaluate it as a means of corporate communication. This could be an advert they have produced or a poster, leaflet, advertisement, packaging, logos, livery, straplines, endorsements or any sponsorship they may have undertaken. (P4) Task 4 (P5, P6, M2) Use the organisation you have worked on throughout the unit. You have to explain the use of legal an ethical issues in relation to the use of information. The explanation needs to include how the business complies with current legislation and how it deals with ethical issues by means of policies and codes of practice. (P5) Explain the operational issues in relation to the use of information. You can again use the same organisation or any that is appropriate. (P6) Analyse the legal, ethical and operational issues in relation to the use of business information, using appropriate examples. (M2) Task 5 (P7) This section requires you to investigate communication using appropriate methods. Produce a summary of the electronic and non-electronic methods of communication used in the business. For each method identify the nature of the audience for which it is intended. (P7)